Adfete, Why I hope it will change the world
Adfete is a new platform I'm working on, It's pretty straight forward so I wont subject you to a tonne of reading before giving you the summary.......
I had the idea when I learned of a story that the daily telegraph (big newspaper in UK), would not cover the HSBC drug cartel money laundering scandal, because HSBC were a major advertiser. I wondered who would cover this story? Young turks? Max keiser? A whole host of other shows with a tiny foloowing and almost zero advertising dollars behind them. Is this because they don't get the viewership figures? Is this because brands dont know where to go to contact these people to make proposals?
I watch a lot of music videos on YouTube, here's one I'd typically watch
5 million views over the course of a year - all with some very specific analytics. I'm pretty sure the uploader knows the ages and locations of most of the viewers, along with a whole host of other metrics. This is an independent video, shot by a couple of kids from london, on a budget that would rival my monthly petrol bill. The next time they shoot a video I'd happily pay them 1-2k to advertise my sneaker brand, knowing it'll have 5 million eyes on it (allbeit not unique hits), assuming they'll throw in a tweet to their 41k followers, and a link in the description to my website to buy the shoes. Perhaps I know nothing about product placement prices, perhaps that exposure is only worth 500 quid..... I'll tell you what, I bet these would of taken the money!
lets put this into context : The Great British Bake Off most-watched TV show in 2015. With more than 15 million viewers - The most watched show on commercial TV was the britains got talent final which had 12.51 million viewers, Just imagine how much you'd pay to have cups in front of the judges for 12 million viewers. In music video terms thats not close to the best of the year, Zayn malik will rack that up in a few hours, 6 months later he's at half a billion, what price for him to wear a certain watch in his next video? Or maybe sing about getting his girlfriend your fragrance? just a line has to be worth quite a bit, but its purely speculation, AdFete would build a market and let it decide.
Dash, (www.dash.org) for me was the first DAO, people may argue it was Bitcoin, but that's all happening in another blog post somewhere. Anyway...... For me it's highlighted exactly how easy it is to implement the wishes of the community with cryptocurrency. Nxt (www.nxt.org) makes it super easy to set up a mechanism for paying your share holders. So that could be incorporated also into the platform.
I've started building the platform, and I'm floating the idea about to see what people think, I've not even mentioned Porn yet, we'll save that for another post, when I've gotten my mind around the moral implications. So what do you think? A place to make the home twitch streamer a couple extra quid, or to fuel the next generation of investigative journalists, as long as they get views, they can engage in some native advertising.
feel free to check out the forums while they are being developed http://adfeteforums.com/
and the website http://adfete.com/
It's going to be a great journey
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